premiums · Tuesday June 9, 2009
ah, margins, incentives, and the itty bitty bits of consumer spending.speaking of consumer spending, since a hopeless yuppie these days, i might as well put it to good use. i am hooked on vitamin water.
it has a pretty standardized price, $2.50, just about everywhere. i like the lemonade above best, just sweet enough and dilute like Gatorade so you guzzle it, hoping to get more flavour. i picked one up on Granville Island at the public market, and it cost me $2.75. about right, given the prime real estate and that its a bit of a tourist trap. today, lacking change, i bought one (green tea this time) from the Chartwell's-run SFU cafeteria. $2.85.
conclusion: Chartwell's is making Granville-island style profits off the backs of college students (and thats just for wholesale factory items. imagine the markup they must have on things made of raw ingredients!
what do you think?
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